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MARKETING SOLUTIONS

Conversion Rate Optimization (CRO)

Turn visitors into customers.

Traffic is only half the battle. You don’t need more visitors; you need a larger number of them to take action. We analyze user behavior to find exactly where your website is leaking money. We lower customer acquisition costs by removing friction. This also maximizes the value of each click by optimizing your user flow.

  • A/B Testing: We test different headlines, buttons, and layouts. This helps us find which version boosts sales the most.
  • UX Audits: We find and fix hidden barriers that frustrate users and make them leave your site.
  • Landing Page Optimization: We redesign your main entry points. The focus is simple: get the lead or the sale.
  • Heatmap Analysis: We track where users click, scroll, and get stuck on your pages.
  • Form Optimization: We simplify your checkout and contact forms. This lowers abandonment rates and boosts submissions.
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Stop Pouring Water into a Leaky Bucket

Most businesses think the answer to growth is “spending more on ads.” But if your website converts at 1%, doubling your ad spend only gets you small gains.

Improving your conversion rate from 1% to 2% doubles your revenue. Best part? You won’t need to spend any extra shillings on advertising. CRO is the ultimate leverage point. It makes every other marketing channel (SEO, PPC, email) more profitable without delay.

  • The Audit: We use tracking tools like heat maps and session recordings. They show how real users interact with your site.
  • The Hypothesis: We find the drop-off points. For example, "Users leave at checkout because the form is too long."
  • The Test: We built a challenger page (Variation B) to fix the issue and ran it against the original (Variation A).
  • The Result: If Variation B wins, we make it permanent. Then, we start the process all over again.

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We are Kampala’s premier digital growth agency. We help ambitious Ugandan businesses dominate search results, drive qualified traffic, and outpace the competition through data-driven SEO and Paid Search strategies.

 
 

 

 

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